Published · 2026-05-19 · 7 min read
Eleven questions to ask any AI consultant before you sign anything — and the red flags I see most often when business owners in Kurdistan get burned.
TL;DR: Most AI consultants right now are repackaging the same APIs at a markup. Here are eleven questions to separate the builders from the resellers — plus the red flags I see most often when business owners in Kurdistan get burned.
The eleven questions
- Show me a system you've shipped that's still in production. Not a demo, not a pilot — something used by paying customers today.
- Walk me through one bug you fixed last week. If they can't, they don't operate the systems they sell.
- Who owns the code at project end? If they own it, you're renting.
- Where does my data go? Which provider, which region? Vague answers = they don't know.
- What happens when the LLM provider changes pricing? A real consultant has a contingency. A reseller doesn't.
- Show me your evaluation harness. Anyone serious has a way to test their AI's quality across cases. If they don't, the AI's quality will drift silently.
- How many other clients are using the exact same prompt? Some "AI consultants" sell one prompt to a hundred clients.
- What's the failure mode? When the AI is wrong, what happens? Escalation to humans, fallbacks, audit logs — these are non-negotiable in production.
- Will you teach my team to maintain it? If the answer is "no, you have to keep paying us," that's the business model talking, not your needs.
- What won't you build? A consultant who says yes to everything is a consultant who'll waste your money.
- Local references — can I call them? In Kurdistan, word-of-mouth is still the best filter.
Red flags I see often
- "AI revolution" / "AI is the future" sales talk with no specifics.
- Refuses to give a fixed price without a paid discovery.
- Can't name which LLM provider they use, or the answer changes between calls.
- No portfolio, just slides.
- Asks for full payment up front.
- Promises "we'll train an AI on your business" — usually means nothing technical.
- Disappears between proposal and contract.
Green flags
- Live system you can poke at.
- Fixed price after a written scope.
- Will tell you "don't build this" when it's the right answer.
- Talks about evaluation, monitoring, and what happens when things break.
- Speaks the language(s) your customers actually use.
The local context
In Kurdistan specifically, the AI consultant market is roughly six months behind hype but eighteen months ahead of capability — which is a recipe for being sold something that won't work. Slow down. Ask the eleven questions. Insist on production references. Pay for a written scope before any build.
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