Press
Everything a journalist, podcast producer, or event organizer needs to cover my work. Use any of the below freely. For interviews, see the contact section at the bottom.
Quick facts
- Name: Serdar Dilshad
- Role: AI Automation Specialist & Software Engineer
- Based in: Duhok, Kurdistan Region
- Languages: English, Arabic, Kurdish
- Stack: Next.js, TypeScript, Supabase, Cloudflare
- Flagship product: motelsystem — multi-tenant hotel platform live in production
- Specialty: AI automation and custom systems for businesses in Kurdistan
Brand assets
All site graphics use the warm Kurdish palette (ink/brass/sand). High-resolution headshot and logo files available on request.
- Headshot: /sardar.svg (placeholder — high-res photo on request)
- Open Graph card: /og.svg
- Brand colors: #15100a (ink), #bd8a26 (brass), #f5efe2 (sand)
Bio variations
Pick the length that fits your medium. Use freely.
One-line
Serdar Dilshad builds AI automation and custom systems for businesses across Kurdistan, from his base in Duhok.
One-paragraph
Serdar Dilshad is a software engineer based in Duhok, Kurdistan Region, specializing in AI automation, custom business systems, and multilingual web platforms (English, Arabic, Kurdish). His flagship product, motelsystem, is a multi-tenant hotel management platform live in production with paying customers. He works with hotels, clinics, restaurants, and SMBs across the Kurdistan Region — and writes regularly about how AI actually performs for businesses in the region versus what gets hyped on Twitter.
One-page
Serdar Dilshad is a software engineer based in Duhok, Kurdistan Region, working at the intersection of AI automation and custom business systems. His thesis is simple: off-the-shelf software fails Kurdish businesses on three predictable dimensions — language (no real Kurdish support), local compliance (local-government reporting, dual-currency accounting), and trust (international vendors with no local references). His work closes those three gaps. His flagship product, motelsystem, is a multi-tenant hotel management platform built specifically for the Kurdistan Region. It's live in production with paying customers, has shipped 33 weekly production waves, and handles end-to-end government-compliant reporting, walk-in flows under 90 seconds, dual-currency accounting (IQD + USD), and a fully multilingual EN/AR/KU customer experience. Beyond motelsystem, Serdar takes on AI automation engagements (WhatsApp AI assistants, document extraction, booking automation), custom systems (clinic portals, restaurant POS, e-commerce backends), and AI consulting (written audits with explicit "don't build this" recommendations when warranted). He works in three languages, prices fixed-bid after written scoping at Kurdistan-market rates (not Western SaaS rates), hands clients full source code at project end, and has never had a project disappear or fall back into vendor lock-in. He writes regularly at serdardilshad.vercel.app about AI for SMBs in Kurdistan, multilingual systems, and the engineering realities of building software in the region.
Topics I can speak on
- Real AI costs and ROI for SMBs in Kurdistan in 2026
- Why off-the-shelf SaaS keeps failing Kurdish businesses (and how to close the gap)
- Multilingual AI: how modern LLMs actually handle Sorani and Kurmanji Kurdish
- Building software that respects local compliance (local-government reporting, dual-currency)
- AI agents vs chatbots: which does your business actually need?
- Lessons from 33 weekly production waves on a multi-tenant hotel platform
- When NOT to use AI: honest "don't build this" cases for SMBs
- Career and entrepreneurship: building a tech business from Duhok in 2026
Available — Q3 2026
Free 15-minute scoping call. No obligation. We'll figure out together whether AI or automation actually helps your business — and where it doesn't.