Case study
An all-in-one SaaS for salons, spas, and beauty businesses in Kurdistan. Bookings, staff schedules, customer history, multilingual customer-facing booking pages (EN/AR/KU), inventory, and reporting — priced to be accessible for any salon in the region. Live in production at krd.beauty.
The problem
Salons in Kurdistan run on paper appointment books, WhatsApp DMs, and phone calls. Owners lose track of recurring customers, no-shows are common, inventory leaks money, and there's no multilingual customer-facing booking experience. Off-the-shelf international SaaS doesn't speak Kurdish, doesn't handle local payment habits, and is priced for Western markets — putting it out of reach of the businesses that need it most.
Approach
- All-in-one architecture — bookings, staff, inventory, customer history, and multilingual customer site, all under one login. No bolt-on apps, no separate vendors.
- Multi-tenant Postgres schema with strict Row-Level Security — each salon's data is fully isolated.
- Customer-facing booking pages in EN/AR/KU served from the edge, with sub-1.5s LCP across Kurdistan.
- WhatsApp-first reminder system: confirmation on booking, day-before nudge, and post-visit follow-up.
- Pricing structured for the Kurdistan market specifically — accessible to small and mid-size salons that international SaaS prices out.
- Full data ownership: a salon can export their entire history at any time. No lock-in.
Outcomes
- Live in production at krd.beauty serving paying salon clients in Kurdistan.
- All-in-one design means a single salon owner can run the entire business through one app — no juggling separate booking, inventory, and CRM tools.
- EN/AR/KU customer-facing site means salons reach the full Kurdistani-Arabic-English customer base from day one.
- Pricing structure deliberately accessible — built so small salons can adopt it, not just chains.
Available — Q3 2026
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